How to introduce our business products in an increasingly proliferated online system today? What’s the difference with conventional marketing as it used to?
“There are always two choices in marketing, selling hard and soft. If hard as direct selling in the store or supermarket. Buyer, can directly see objects and functions of the product. If soft selling like on Facebook, we should be able to enter into the realm of customer inception, ” said Digital Manager Suitmedia, Aini Dita Zulkarnain, in Jakarta.
She also explained in online marketing, brand becomes a thing of economic value in addition to the function itself.
“For example, the brand of Louis Vitton (LV). Why is it people can buy a LV bag can cost up to Rp 10 million per bag. That’s because people buy the brand, not just a function of bag to carry stuff,” she added.
In the marketing of soft sells, she stressed that the character and quality of the product into two important things. “Sometimes, people buy a product not only because it takes you? People buy because their subconscious says must buy, despite the low utility,” she explained.
In her presentation, which is well known Suitmedia community www.bukalapak.com site also gives advice to entrepreneurs who wish to bid online. “If you want to offer goods in Facebook for example, do the customer as a friend. Frequently greeted them with status updates, give them choices do not force them to buy. Decision option must remain in their hands, so they are not bothered,” she concluded.
