From the book smart advertising, for the first points of the title above, that is when we need at ad agencies, is easily answered.
When you feel risking big money and you do not have professional skills to manage the promotion fund, that’s when you should use the agency.
It applies to both businesses large and small businesses.
Then it’s finished dong discussion for this topic. No! Instead the discussion will be more widespread. Second point of the title above that need further discussion.
The agency is not just “fixer advertising”. If your agency is positioned as a “fixer” advertising, all people can advertise.
Maybe you could argue that, “Yes, there’s pieces cost?” There’s not its core benefits. Agencies must be able to act as consultants who can point where the selected media, which should be used.
How much time slot, at any time, how large, how the pattern and so on.
Agencies also must be able to give a solution how to get balance between efficiency and effectiveness of media use. Agencies are also not just an picture drawer.
Extreme, if it is only about drawing, my nephew can even do it.
Here the agency has the responsibility to formulate what to say to consumers and how to say to the consumer.
Obviously about a product or service. Agencies must be able to combine the benefits of your product or service the consumer needs to be targeted. Read more
